A photo is worth a thousand words, especially when you’re looking for a home. Until now, home shoppers have had to scroll through dozens of listing photos to see if a home has the features they are looking for. With the new realtor.com Photo First℠ feature, you can say goodbye to endless scrolling and instead, hone in on the home features that matter to you most. The first-of-its-kind feature is designed to deliver the best browsing experience by making photos more personalized, relevant, and seamless than ever before.
The Photo First feature is now available on Android and iOS, and will be coming soon to web and mobile web. Powered by deep learning, the Photo First feature automatically recognizes characteristics of a room and organizes photos into categories with more than 97 percent accuracy.
If for instance, an open-concept kitchen is a non-negotiable for you in your home search, you may want to ensure the home has that feature before looking at other photos of the listing. And now you can. Simply select the kitchen category from the listing details page, and that category’s photos will be brought into view. You can do the same with other feature categories such as exterior, bathroom, bedroom, living room, or dining room.Browsing kitchen photos with the Photo First feature
Developed with colleagues on our mobile and data science teams, the Photo First feature was a rewarding feature to develop. We know that photos are an essential element of home search, particularly given that many people are visual learners, and that our photo experience is currently the most engaged part of our app. By taking users through our reimagined photo experience, the home-shopping process can be expedited and make buying and selling a home simpler and more enjoyable.
We also understand that the home-shopping process can be time consuming. If we can shave off some of that time by leveraging the power of AI and implement a proprietary deep learning model for image classification, that’s a win for everyone. And thanks to the feature’s deep learning-based algorithm, there is no additional work required for the seller or listing agent to optimize the photos.
The result is a simple and streamlined interface that during beta testing, 100 percent of test users preferred the Photo First feature interface. This new functionality led to more consumers viewing the home details, getting delighted about the home, and connecting with a real estate professional to take the next step. Photo categorization is the first of several planned AI-powered photo feature updates designed to help make buying and selling a home more gratifying than ever. We are excited to release this product feature and hope that you enjoy using the Photo First feature as much as we enjoyed developing it.