Buying a home is a complicated process, and for most people it’s the largest purchase they will ever make. There are some real pain points for consumers when it comes to buying and selling a home. Many home shoppers have a “Fear of Missing Out” (FOMO) or “Fear of Screwing Up” (FOSU). They’re also worried about what they can afford, and how they’ll make it through the process from start to finish.
As a pioneer in the digital real estate space, realtor.com® has designed its mobile app for iOS and Android to make home buying and selling easier and more rewarding for everyone. We’ve improved the realtor.com® app based on consumer feedback to address these specific pain points. The app has received a 4.6-star rating on both iOS and Android.
The realtor.com® app alleviates some of the pain and anxiety consumers face with features that inform, engage and entertain in delivering content that’s directly relevant to today’s home shoppers.
Features like Price Perfect help home shoppers understand the costs of specific home features in different neighborhoods, removing some of the uncertainty and fear that comes with that aspect of the home search.
The app’s Commute Time filter is designed to help buyers understand how long it will take to drive to and from work before pulling the trigger on a home purchase. Buyers enter a basic search of bedrooms, bathrooms and location, and can then filter listings that match their preferred commute time in 10-minute increments up to 60 minutes or more. Users can then view all of the available homes that match their search parameters and commuting distance. Users can also click on the “traffic” toggle, and the filter will work for commute times with and without traffic. The traffic toggle is the first of its kind in the industry.
Our newest feature, Photo First, helps home shoppers hone in on the home features that matter to them most. The first-of-its-kind feature is designed to deliver the best browsing experience by making photos more personalized, relevant, and seamless than ever before. Powered by deep learning, the Photo First feature automatically recognizes characteristics of a room and organizes photos into categories with more than 97 percent accuracy. Users can select room categories from the listings details page to view photos of the rooms that interest them most – whether that’s the kitchen, bedrooms, bathrooms, other living areas, or even the home’s exterior.
In select markets across the U.S., we’re testing features on the app that help users move seamlessly between online home search and real-world experiences. Home shoppers in these markets can schedule a tour for a home they’re interested in directly from the realtor.com® app, which allows us to connect them with an agent who can best help them. In eligible markets, buyers can also receive a cash reward upon closing with their agent. These rewards create an effective incentive for home buyers, who are more likely to remain with their agent from introduction to transaction close. They also help streamline the entire search-to-close experience for today’s home shoppers.
After a buyer has agreed to be connected with a local agent in these markets, he or she can contact that agent directly from the property listing on any realtor.com® search result to ask questions about that property, schedule a tour, arrange a meeting, or request additional support from their agent – all through the realtor.com® app.
Consumers are responding with enthusiasm to this experience. Since May 2019, we’ve seen marked improvement in consumer satisfaction in these markets with the realtor.com® experience, levels of engagement with real estate professionals, and close rates – anywhere from 20 to 120 percent above previous levels.
Here are two recent examples of home shoppers who used the realtor.com® app not only to find homes that were right for them, but also to connect with an agent who could best help them seal the deal.